Growth & insight
Analytics
Monitor storefront traffic, conversion, sales and engagement performance.
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Sales over time
Paid revenue by day
Completed checkout value grouped by UTC date, including £0 orders; excludes Reader Credit redemptions and refunded orders.
Today —
Highest day —
Customers & loyalty
What brings people back?
Customer relationships, Reader Credits, referrals and your newsletter, based on the records your website already keeps.
Repeat business
Returning purchasing emails
Positive-value paid orders, grouped by purchasing email address. Email changes and shared addresses can affect these counts.
Purchases—
Repeat purchases—
Purchasing emails—
Returning purchasing emails—
Repeat purchases as a share of paid purchases—
What returning buyers ordered
Readings purchased again by an email address with an earlier paid purchase.
| Reading | Repeat orders | Purchasing emails |
|---|
First readings and later purchases
First paid purchases in this date range, and how many purchasing emails have placed another paid order since. Newer first orders have had less time to return; this is an association, not proof that the reading caused their return.
| First reading | First purchasers | Later returned |
|---|
Reader Credits
Credit activity
Issued and spent amounts refer to selected dates. Available credits is the live balance across accounts, excluding expired credits.
Credits issued—
Credits debited—
Reading redemptions—
Credits spent on readings—
Available credits across accounts · current balance—
Referrals
Referral activity
Events are counted by when each stage happened, so these are not a single cohort or conversion percentage.
Referral link clicks—
New attributions—
Qualifying paid orders—
Rewards completed—
Newsletter
Subscription activity
Active subscribers and topic counts are current totals. New records, unsubscribes and sent campaigns use the selected dates; opens and deliveries aren't inferred.
Active subscribers · now—
New subscription records—
Unsubscribe events—
Campaigns marked sent—
Recorded campaign recipient targets · not verified delivery—
Current newsletter interests
Sales & offers—
Community readings—
Shop updates—
People may subscribe to more than one topic. Sent campaign target counts are not verified deliveries.
Activity
Store journey
Separate event counts and paid orders; not a customer-level conversion funnel.
Listing views0
Configurator starts0
Checkout starts0
Completed orders0
Transactional sends
Sent means accepted for sending, not confirmed delivered. Email History has provider delivery events.
Sent0
Failed0
| Type | Sent | Failed |
|---|
Pick a Card
Community Reading engagement
Library views0
Pick a Card views0
Pile result views0
Pick a Card
Reading page views
| Reading | Views |
|---|
Pick a Card
Pile views
| Reading | Pile | Views |
|---|
Sales
Reading performance
Tracked listing views beside paid orders. These figures are not linked to individual customers or purchases.
| Reading | Listing views | Orders | Revenue |
|---|
Sources
Referrers
Direct includes missing referrer information, not necessarily typed-in visits.
| Source | Sessions |
|---|
Reading depth
Cards
Delivery
Format
Add on
Follow Up
Payments
Processor split
| Processor | Sold | Revenue |
|---|
Sales
Promotion performance
| Promotion | Sold | Revenue | Discount |
|---|
Audience
Approximate geography
Coarse IP estimates, not verified customer locations.
| Country | Region | City | Sessions |
|---|